European Right-Wing Setting the Political Narrative, Study Finds
Established parties in power are increasingly enabling the radical right to set the public discourse, according to a new study conducted in the Federal Republic of Germany.
Researchers discovered that this trend has unwittingly helped far-right parties by validating their ideas and spreading them to a broader audience.
Study Drawing from Two Decades of News Reporting
The findings, released in the European Journal of Political Research, utilized an computerized content review of more than 520,000 news pieces from a half-dozen national newspapers.
Capital-based scholars noted that as the radical faction moved from marginal topics in the 1990s era to core subjects like assimilation and migration, mainstream parties progressively adapted their messaging in response.
This adjustment boosted the dissemination of these concepts and signaled to voters that such stances were legitimate.
Implications for Democracy
"Public discourse by established political groups is crucial in the voting performance of the far right," stated a political sociologist involved in the study.
"This element has been underestimated," she noted.
The effect was noticeable even when mainstream parties were criticising the radical faction. "They still receive focus," the researcher commented. "Our core argument is that because we live in such a struggle for visibility, this focus is crucial."
Normalisation Effect Across Europe
While the study was focused on the German context, this normalisation effect is probable to apply to nations throughout Europe.
"You see this a lot in European media," said another researcher. "The far right says something and everybody starts talking about it for one week."
"Even if you're opposing it, you're repeating it," he stated.
Hardening of Political Discourse
At times, leaders have also toughened their discourse to match that of the radical right.
In a recent discussion, a then national leader called for large-scale expulsions and urged them to happen "more frequently and rapidly."
Similar instances can be found across the continent, as elected officials from countries including the United Kingdom to the French Republic embrace the rhetoric of the far right, particularly on immigration.
This has formed an echo chamber that was unthinkable a ten years prior.
Central Issue: Who Sets the Narrative?
"{If you're a moderate party and you are talking about cultural issues – migration, assimilation – in a way that is dictated by the pace of the far right, that's the whole idea of agenda setting," clarified a study author.
Some political parties have gone one step further, attempting to emulate the strict agenda of the radical right, despite studies suggests that this approach leads the electorate to cast their ballot for the radical faction.
Progressive Influence and Public Perception
The scope of data gathered revealed that the impact of radical parties had been progressive and had increased over time.
"Voter awareness doesn't change from one day to another," commented a co-author. "However, when you hear this negative framing around migration frequently, and it is being spread not only by far-right parties but also, for instance, by mainstream political organizations, then of course this storyline gains more traction."
Requirement for Mainstream Parties to Carve Out Their Distinct Narratives
The study highlighted the necessity for established political parties to carve out their own narratives, especially on subjects such as immigration and integration, instead of continuously trailing after the radical right.
"It resembles a choreography," said one researcher. "When the leader is radical and you're reacting to it, you cannot decide which music should be heard."