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The musician contributes £25,000 cash award to grassroots concert halls

The artist receiving the award in the North East
The musician won the honor in October in his hometown

The star has given the full amount of his £25k honor winnings to the Music Venues Trust, which works to save the Britain's small music venues.

Fender was given the cheque on 16 October as his new release People Watching was named the best record of the last 12 months.

Fender has decided to hand the money over to the MVT, in acknowledgment of the vital role small stages had in his beginning days.

"I couldn't be pursuing my current career if it hadn't been for all the performances I played around the region, and beyond, when I was beginning," said Fender. "These spaces are renowned, but they are facing challenges."

From early 2023 onward, over 150 of these locations have shut down – about 16 percent of the entire UK sector.

In the last year, major artists such as Pulp, the group Coldplay, the singer Katy Perry and Sheeran have all backed the trust in its attempts to help venues survive, by including a modest fee to their admission fees, which supports smaller concert halls.

Sam Fender also took part, collecting more than £100,000 on his 2024 arena tour to help numerous small stages across the UK.

The donation supported locations that were dealing with imminent closure due to challenges caused by floods, fire incidents and personal losses, as well as licensing issues, conflicts and neighbor objections.

Other venues obtained funding support in modernizing amenities and gear that helped musicians and concertgoers.

"The notion that money from shows in large arenas helps the local stages, where it begins for artists like me, is just common sense," the star has stated.

Pulp members on stage
The group are one of the many acts who donated their award prize money to charity

Fender is far from the only musician to contribute his award winnings to worthy causes.

When Pulp won the award in the year 1996 for their release Different Class, frontman Cocker announced that the act would contribute their prize money to the non-profit War Child.

That year, artist Ms Dynamite split her bounty among several organizations, including the NSPCC and a charity for Sickle Cell.

"Additionally, I donated a £1,000 to the center, to their gymnastics program, because I trained in gymnastics when I was a child and they lacked better apparatus," she shared with outlets.

In recent years, the band donated their winnings to the local youth club that developed their act, in addition to other independent music bodies.

Also the 1994 recipients M People contributed their prize to a multiple sclerosis charity after a friend was found to have the disease.

"Receiving the award was sufficient," said artist Heather Small. "The cash was the cherry on top but we didn't require the bonus, because we had the cake. So our victory touched somebody else's life."

Last week, the MVT announced it had rescued two local spots in that region, by placing them under public stewardship.

The Joiners in the city and the second in Bristol were bought under the community ownership scheme, which is supported by Arts Council England and music fans who buy "stakes" in the properties.

By

Susan French

An experienced journalist with a passion for investigative reporting and a focus on Central European affairs.

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