Users will soon have a updated setting that enables them to lessen the amount of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform announced that it presently contains more than 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global release. This development aligns with a rise in AI content, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the fastest-growing content creators on another major platform exclusively feature content made by AI. A considerable share of this content is classified as mass-produced AI material, a label for poor-quality, factory-style content that is frequently nonsensical or surreal.
Our research shows that a lot of users like content made with AI tools, from digital art to science explainers, and we want to provide users the ability to see more or less of that, according to their own likes,” commented a platform representative.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. Overall, more than 100 million videos are submitted to the platform each day, making AI content a minor part of its overall inventory.
How to Adjust Settings
Users will be able to reduce or increase the level of AI content they view by opening the “manage topic” feature in the application and selecting AI-made media. Further subjects that can already be adjusted under the setting cover current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
Its guidelines mandate content makers to identify convincing AI-made content, and it bans malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the platform will now add an artificially created label to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing AI-generated material. This measure is designed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a two million dollar AI literacy fund for experts and organizations to produce informative material about responsible artificial intelligence. This initiative will support non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
The platform has defended its moderation strategy, following discussion over plans to lay off a large number of safety staff in the United Kingdom. The company is expected to eliminate a significant number of roles in its content moderation division in its British office, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A company official explained that people-led review would remain essential, but AI can protect employees by removing the most graphic content ahead of it gets reviewed by people. TikTok stated a significant reduction in explicit and harmful content seen by content reviewers over the past year due to the use of its machine learning processes.
It is vital to combine humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is making a difference work at speed.”
